What's up, I'm Lane.
I am the User Experience Manager at Nikola Motor Company (NKLA).
As the first UX hire within the organization, I was responsible for implementing human centered design practices into a young company moving at lightning speed. Within one year, I was promoted to manager and currently oversee the growing UX team and UX strategy of all customer facing touchpoints in the Nikola ecosystem, including our vehicles and enterprise software.
Most importantly, I am a husband and father to my two beautiful children Beau and Nellie. When I am not working I am spending time with them. Nothing is more rewarding than seeing them develop and grow.